SEO: Why Long Tail Keywords Bring High Traffic
Why Long Tail Keywords?
In this article, you will learn why long-tail keywords bring in better conversions and lower bounce rates.
In a general perspective, a keyword is nothing but a word that has got a great significance right?
What are Keywords ?
But let’s talk from a website owner’s perspective. What does a keywords mean?
It’s just a phrase for which you would like to rank number one on Google. Yes! Everyone wants to rank number one, that’s why everyone can not rank number one, it’s pretty logical right.
That’s where SEO, search engine optimization comes into play that’s why this article exists.
We haven’t seen much about what is a keyword so let’s see that from a different perspective. Now a keyword doesn’t need to be a single word for example.
When a user searches for WordPress themes, he may be expecting a search engine to display various perspectives of WordPress themes such as “what is a WordPress theme”? From where he can download it? How to design WordPress themes? How he can install it or upload it to his/her website? So there are multiple things, that are covered in this broad keyword.
WordPress theme the shorter keyword the range will be brought in other words. Shorter keywords are search tens or a hundred thousand times per month on google.
Let’s move into the next example WordPress themes for a blog, this is a somewhat lengthy or long tail keywords.
But to specific or narrow in terms of meaning because this lengthy keyword tells a search engine that the user needs WordPress themes for a blog are not for a portfolio site or some new website or a review website or anything like that.
Now let’s move into a very long time or very specific keywords “free responsive WordPress themes for a blog”.
This is too specific or very narrow in terms of targeting the audience. Can you understand that concept here when you search for WordPress themes, you will get a lot of unrelated results compared to when you search for free responsive WordPress themes for the blog.
Now you should have got a question? About whether you need to target broad or long-tailed keywords on your website.
Most SEO experts recommend targeting long-tail keywords and I am no exception. I do recommend the same let’s assume this scenario a user who needs ready-made WordPress themes for his blog.
So just for WordPress themes on Google, on the other hand, you write about how to design WordPress theme in such case if the user searches for just WordPress themes and if your website appears in the first search result then the user may come to your website but he will bounce back immediately.
Then he will start to fine-tune his search keyword to a long tail keyword because he needs free responsive word pristine for a blog to download. And use it on his website, whereas your teaching how to design such things what you’re providing on your website is a long but useful process.
But he needs a ready-made and instant solution. For the tone of WordPress themes.
Some XYZ website may appear on the tenth search result. Whereas when the user searches for free responsive WordPress for a blog that particular x y z website may come to the first search result and when the search user enters this x y z website he would get what he wanted.
So the bounce rate will be low and the time spent by the user on this x y z website will be high.
He may get a lot of choices so he may look into multiple themes on the site and download the one which he likes closed.
It’s a win-win situation for both the search user and the x y z website owner, this is the reason why you should target long-tail or very specific keywords on your website. To get the most converting organic traffic.
Have you wonder how can a newer website outrank and established website let’s see that in the next article.
Also read our article on “what is a Niche” for better understanding the basics of blogging.
